Project name
Location
Competition
Design
Gross floor area
Client

Design street
Herttoniemi, Helsinki
Open competition
2011
1,5 km
Helsinki World Design Capital 2012

Design street competition is part of Helsinki 2012 World Design Capital year. We took the theme of the year "Open Helsinki - embedding design in life" as our starting point and created strong identity for the run down Industrial area by introducing an immaterial media space for the area. Everybody can participate in this project and produce content to virtual Herttoniemi. Instead of doing traditional design of concrete objects we designed a service - a platform for action of the people of the area.
Physical presence for media space is created by turning gates over the street space. The gates have led lights integrated into expanded metal mesh structure so that they act as media surface. They also have integrated street lights. Electricity is provided by solar panels. The project can partly be financed by advertising on these surfaces. The result is random mosaic of information that everybody can participate in.